Meet the Hubler

Tim Welsh

Tim is a copywriter with over a decade of experience in B2B SaaS and enterprise technology. He loves to find creative ways to talk about technical challenges, and connect professionals with solutions that make their lives better.
Senior Copywriter

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

We sat down with
to ask
a few questions...
If you could switch your job with anyone else within Hubly, whose job would you want?

If I had the technical skills to do it, maybe Arthur or someone else on our Engineering team. I love solving puzzles (I assume that’s what a programmer does) and figuring out technical solutions to things — plus, it would be fun to use an entirely different side of my brain for a bit. Hopefully no one minds when the app starts breaking constantly. 

What is the one Hubly value that drives you the most?

Customer obsession. For me, everything starts with an understanding of our customer. On a basic level, what do they do every day? How do they talk about their work? On a deeper level, what motivates them? What challenges keep them up at night? It’s very important to make sure we’re talking to our audience at their level — that they feel they’re not just being marketed to. The more I can obsess over our customers, the better I am at doing that. 

Where are we most likely to find you outside of work?

I’ve got two little kids, so most of my free time revolves around them. Fortunately we live in Toronto, so there’s lots to do — museums, galleries, parks, festivals. In the summer we try to get out of town regularly; international travel is tougher these days, for a few obvious reasons, so we’re exploring our backyard more. Wasaga Beach/the Georgian Bay has become a favorite destination. 

What’s the best book you’ve read recently that you think everyone should read?

Well, I write for a living so it stands to reason I have some pretty obnoxious opinions about books, lol. If I had to pick an all-time favorite it would probably be Gabriel García Márquez’s One Hundred Years of Solitude. More than any other novel I can think of, it rewards multiple re-readings, revealing more of itself each time I revisit it. Maybe someday my Spanish will be good enough that I can read it in its un-translated form.