How Coastline Wealth Management’s Investment in Hubly Paid Dividends

Case in point: Coastline Wealth Management’s growth journey was shaped in part by Hubly. In a recent webinar, Coastline’s Director of Wealth and Head of Mergers & Acquisitions, Denis O’Leary, and myself, discussed how growth, cultural transformation and a strong partnership intersected to bring about results.

As Denis explained, Coastline has been on an upward trajectory over the past three years, growing from $1 billion to nearly $5 billion in assets under management. The company has also expanded its team from 25 to 90 employees. This growth was cemented by a combination of organic expansion, strategic acquisitions and favorable market conditions.

Growing Pains

However, as Denis explained, this positive momentum brought its own set of challenges, especially pertaining to maintaining consistency and scalability across a growing team and client base. This is where Hubly helped fill in the gaps. As a workflow automation and process management system, Hubly integrated seamlessly with Coastline’s CRM and provided the tools needed to unify their operations and scale effectively.

Before adopting Hubly, Coastline reported weighty operational hurdles. For example, teams operated in silos, with advisors using inconsistent workflows based on their individual experiences. This lack of standardization created inefficiencies and made it difficult to scale services across the organization.

Denis provided a real-life example that illustrates this friction. Upon joining Coastline, he noticed that service components were fragmented, and there was no centralized system to tie workflows and procedures together. Hubly addressed these issues by providing a platform that not only standardized workflows but also allowed for customization to meet the unique needs of different teams. Today, Coastline has more than 200 tailored workflows in place. These shortcuts facilitate everything from onboarding new advisors to managing client accounts and facilitating acquisitions.

Culture Drives Results

Denis was also eager to share details about the cultural transformation he observed firsthand at Coastline. Leaders should strive to create an environment that embraces change and prioritizes scalability. From the outset, Coastline’s leadership recognized the need to institutionalize processes and workflows to take pressure off individual teams and advisors.

According to Denis, Coastline’s cultural commitment to continuous improvement has been a key ingredient in its success. Denis was impressed with not only Hubly’s technology but also its strong support and partnership. He also noted how the Hubly team was helpful in training Coastline’s employees, customizing workflows and providing ongoing assistance.

Further weighing in on his experience, Denis cited Huby’s flexibility and adaptability as points of difference. Coastline’s diverse team includes advisors with varying levels of experience and different ways of working. Hubly’s ability to accommodate these differences while maintaining overall consistency has been notable. For example, when Coastline onboarded a team that used a different custodian, Hubly helped create new workflows tailored to their specific needs. This flexibility has made it possible for Coastline to integrate new teams seamlessly and continue scaling without stumbling.

Say “Yes” to Smarter Workflows

This might be just the beginning of Coastline’s relationship with Hubly. As the company continues to grow and evolve, Hubly will be along for the ride. Whatever the task at hand, Denis remains confident that Hubly will ensure that Coastline’s operations remain efficient and effective. A sincere compliment, Denis described Hubly as more than just a tool but a consummate partner.

Download the Coastline case study to see how one firm quadrupled AUM and unified 13 offices with Hubly. Ready to see it in action? Start your free 30-day trial.