How James Used Hubly to Smash Through the Barriers Preventing Business Growth

James Phillips
James Phillips
James Phillips, President and Founder, Phillips Financial Advisors

Meet James

James Phillips is the founder of Phillips Financial Advisors, a fast-growing financial advisory firm headquartered in Florida. James specializes in investment and estate planning to help his clients protect, grow, and distribute their wealth. 

Beyond being an experienced financial advisor, James has a strong understanding of what it takes to grow a business. He has a passion for servicing the mass-market customer with no minimums and is driven to scale his firm to compete with large enterprises. He aims to serve his clients with an incredible experience by ensuring his team is enabled with the technology needed to scale, while still providing a high-touch service to every single client. Growth, efficiency, and accessibility have been his mindset from day one.

The Challenge

As a team of two, Phillips Financial has a limited onboarding capacity and was turning down over 20 new clients per month. James didn’t have the team, technology, or processes in place in order to support the growth that he wanted for his firm.

As a result, James estimates that his firm was losing out on a $15K revenue increase per month. He needed to increase his firm’s onboarding capacity to keep up with demand for their services without foregoing the client care and effective processes he had worked so hard to develop.

“My firm was growing at such a fast pace that I was worried about dropping the ball. I had post-it notes everywhere, pieces of paper I was writing lists on, and I was trying to use the current CRM’s and their workflows, but they just didn’t work for us.”

Onboarding more clients requires scheduling meetings, preparing documents, tracking progress, following up on missing information, and consistent communication. James worried about things falling through the cracks and needed a better solution to create capacity to scale.

The Solution

Hubly streamlined Phillips Financial’s onboarding process, allowing them to drastically increase their ability to take on new customers without sacrificing the client experience. James used Hubly to create a fully documented and repeatable onboarding process that tracked the progress of each client and synced with his CRM for compliance purposes. Furthermore, Hubly’s intuitive workflows automatically notify team members when the next task was assigned to them. Each task can contain detailed instructions, support documents, important links, and even email templates to ensure work is comleted correctly.

These customizable and intuitive workflows made it easy for James to bring on new team members with ease while ensuring a consistent client experience was being delivered to every single client. The team at Phillips Financial quickly grew from two employees to seven, and they opened up additional offices across the country.


James' firm has become so efficient using Hubly that they have 10X their onboarding capacity from four new clients a week to over 40. It has been over two years since James’ started using Hubly's workflow technology and the results speak for themselves:  

  • 10X new clients onboarded per week
  • Team size expanded from 2 to 7
  • AUM increased from $35 million to over $100 million

James used Hubly to provide a more efficient and organized service to his customers and reach his full earning potential. His firm is now built on a strong foundation of workflows.

“I want to grow my practice to grow my full earning potential and serve my clients well, and Hubly helps me do that by making me efficient and organized. My firm is now built on a strong foundation with structured workflows"

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